The recession tests corporate do-gooding

The Economist, May 16, 2009

The Economist reports that so far the recession has not produced a wholesale retreat from CSR. Instead it has led firms to cut things that were at best peripheral to their business interests and, at worst, a waste of time and money. Self-interest explains why many companies are intent on creating greener supply chains, in spite of the costs. Mars and Cadbury, two confectionery-makers, have separately announced plans to increase the amount of cocoa they source from sustainable sources because both are concerned about future shortages if production practices do not change.

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