AUCHAN targets 22 cities in Romania for expansion

November 22, 2007 |

Planet Retail 21 Nov 07

According to reports in the Romanian press, citing the managing director of Auchan's local unit, Regis Mougel, the retailer is targeting 22 cities in the country with more than 100,000 inhabitants by 2010 and will continue to launch larger sales areas in its hypermarkets in order to compete with direct rivals, 'We will continue to expand with large-scale hypermarkets, because this what we specialise in. The Discount Market store in Timisoara is an exception and is a different kind of retail experience, which is paving the way for an Auchan hypermarket in the city". Currently, the network numbers 4 hypermarkets in Bucharest, Targu Mures, Pitesti and Cluj-Napoca, and a supermarket in Iulius Mall Timisoara, which has around 3,000 clients a day, according to data provided by Mr Mougel. He also said the network's expansion on the Romanian market would require a logistics centre within the next few years.

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