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Published on Regoverning Markets (http://www.regoverningmarkets.org)

Beyond Corporate Responsibility: Social innovation and sustainable development as drivers of business growth

photo: Unileverphoto: UnileverSpeech by Patrick Cescau, Group Chief Executive of Unilever, at the 2007 INDEVOR Alumni Forum in INSEAD, Fontainebleau, France (25 May 2007)

According to Patrick Cescau, the "agenda of sustainability and corporate responsibility is not only central to business strategy but will increasingly become a critical driver of business growth... I believe that how well and how quickly businesses respond to this agenda will determine which companies succeed and which will fail in the next few decades."

Full speech available here [1]


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Source URL:
http://www.regoverningmarkets.org/en/articles/business/beyond_corporate_responsibility_social_innovation_and_sustainable_development_as_drivers_of_business_growth.ht

Links:
[1] http://www.unilever.com/Images/Beyond%20Corporate%20Responsibilty%20-%20Social%20innovation%20and%20sustainable%20development%20as%20drivers%20of%20business%20growth_tcm13-95521.pdf