By Surabhi Mittal. ICRIER Working Paper No. 197, August 2007

Wide diversification in production, consumption and trade for horticulture has been a pattern globally. In spite of being one of the largest producer India's comparative advantage and export competitiveness is low. In this light the study tries to assess the economic feasibility of shift towards fruits and vegetable. Though the results show economically viable and beneficial to shift but this diversification needs to be in systematic planned manner. New marketing initiatives along with existing supply chain inefficiencies are highlighted in the paper to help formulate strategy and policy to achieve the much desired second green revolution through horticulture growth.

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