16-May-2008 Food&DrinkEurope.com

Nestlé announced at a meeting held in Moscow last week that it is aiming for accelerated growth in Central and Eastern Europe.

Bernard Meunier, Head of the Nestlé market for Russia and Eurasia, confirmed in his presentation that the company has strong market positions in Russia: number 1 in the chocolate market and number 2 in ice-cream.

It was reported in the meeting that Eastern Europe currently accounts for 14 per cent of the company's European annual sales and Central and Eastern Europe has seen double digit organic growth for the past several years.

Nestlé said its goal is to accelerate growth in Central and Eastern Europe from 10 per cent to over 15 per cent.

Russia and Eurasia is "to be the engine growth in Europe for Nestlé and a centre of competence for the group within the BRIC (Brazil, Russia, India and China) markets."

Full story at http://www.foodanddrinkeurope.com/news/ng.asp?n=85332-nestle-eastern-europe-cee [1]