Business Standard. Mumbai May 28, 200

Organised retail chains in the country have adopted unique business strategies to distinguish themselves from each other in a bid to grow in the fast growing modern retail market, said a report on the impact of big retail chains from the Indian Council for Research on International Economic Relations (Icrier). 

The study took up retailers such as Subhiksha, Tata's Trent, Future Group, ITC, Spencer's, National Dairy Development Board's (NDDB) Mother Dairy for the study and said all of them adopted different strategies - no frills model, single brand model, joint venture and subsidiaries route, backward integration, "duck and the duckling" model, co-operative model - to increase footfalls and maximise revenues.

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