Planet Retail 8 Dec 2008

Tesco has opened its 100th store in Turkey following its entry into the market five years ago. The opening brings Tesco's total number of stores in Central and Eastern Europe to 750.

The Kipa store is located in the coastal town of Yalova and includes elements of a Tesco store such as a focus on price and range as well as featuring unique elements tailored to the local market including bakeries producing fresh baklava, a traditional Turkish sweet. Tesco also operates Express stores in Turkey and earlier this year opened its first 1,000 square metres store. Tesco International and IT Director Philip Clarke said: "Turkey is a really exciting market for Tesco with huge opportunities for growth. We've built up a strong local business from a small base and have moved to new areas like Antalya, Bodrum and Istanbul."

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