Mass Market Retailers - 10 August 2009. Spotlight on Emerging Markets

The past year has brought economic hardship, with significant implications for retailers. Growth in developed markets has dried up as consumers face a collapse in real estate prices, job uncertainty and a dramatic drop in income and asset values. The result has been less consumer spending across all retail segments. In the wake of this, it has become clear that retailers operating solely in developed markets are faring far worse than those with a foothold in developing markets.

Full article available for download at http://www.atkearney.com/images/global/pdf/p013_MMR_08-10-09.pdf [1]