Planet Retail 16 Nov 2009

Bharti Wal-Mart has initiated a development programme with farmers in India, the Hindustan Times reported. The programme will help farmers grow high quality fruit and vegetables with assistance from the company at each stage of development, offering advice on post-harvest technology, after which the farmers sell their produce to the company. "Our associates engage with the farmers at every stage of cultivation. We also help them with post-harvest practices and help them improve wastage and improve quality," a Wal-Mart spokesperson said. The company has launched the pilot programme with 65 farmers in Punjab.

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