Keys to inclusion of small farmers in the dynamic vegetable market: The case of Normin Veggies in the Philippines

Published on Regoverning Markets (http://www.regoverningmarkets.org)

Keys to inclusion of small farmers in the dynamic vegetable market: The case of Normin Veggies in the Philippines

By luishualda

Created 2007-03-12 07:28

This case discusses the strategies of a group of farmers called NorminVeggies, who
was able to successfully market its products by using a business model not previously
used in the Philippine vegetable industry. Its organizational structure and marketing
clusters enabled the farmers to be responsive to the market that was constantly
changing.

The case study of Normin Veggies in the Philippines (NORMIN Veggies - Philippines.pdf) [1]817.27 KB

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Source URL:
http://www.regoverningmarkets.org/en/resources/se_asia/keys_to_inclusion_of_small_farmers_in_the_dynamic_vegetable_market_the_case_of_normin_veggies_in_the_philippin

Links:
[1] http://www.regoverningmarkets.org/en/filemanager/active?fid=384