Bottling success: The case of Eagle Lager in Uganda and Zambia

Inspiris, 2006 

Benefits and risks of entering the value chain of one the world's largest breweries - SABMiller. Link to international debate about the role of business in international
development. Their story is instructive in a number of ways. First, it demonstrates the
powerful poverty-reducing impact that a company can have through its core business
operations. Second, it provides an opportunity to gain a better understanding of
how to scale up and replicate such initiatives.

Drawing on recent literature, project documents, stakeholder interviews and a
field trip to Zambia, this paper aims to distil the critical success factors, lessons and
implications from the Eagle lager experience in Zambia and Uganda.

Available for download at http://www.inspiris.co.uk/documents/EagleLagerPaper.pdf