Making Markets Work Better at the Base of Pyramid (BOP)

M4P Markets and Development Bulletin (MDB) No.11:

BOP stands for the Base of the Pyramid. It refers to the 4 billion people who make up the base of the economic pyramid worldwide - primarily the world's poor - and the potential benefits of increasing the linkages of the base of the pyramid to markets.  The new concept of BOP shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples that are already being applied in Viet Nam, in addition to discussing potential ways of increasing the effectiveness of selling to, and buying from, the Base of the Pyramid.

Available for download (English and Vietnamese) at http://www.markets4poor.org/?name=publication&op=viewDetailNews&id=406