Shell Foundation Trading UP

Trading UP acts as a ‘bridging entity' connecting major retailers with developing world producers and small businesses. It works to remove the barriers that often prevent such relationships developing. It does this by forming partnerships with retailers and providing producers with seed-capital, business mentoring and advice on product development and supply chain management. It works with a variety of intermediaries, from NGOs to full for-profit businesses, to deliver these services. The programme is market-driven which means it provides major retailers with a tailor-made service that sources products they and their consumers want and takes the risk out of dealing with developing world producers.

http://www.shellfoundation.org/pages/core_lines.php?p=corelines_content&page=trading