Les filières Fruits et Légumes en Jordanie : aperçu sur Structures, Fonctionnement et Perspectives

[Jordan's Fruit and Vegetable Commodity Systems: Structures, Operations and Perspectives]

by Jean-Claude Montigaud, Julien Guillaud, Rémy Courcier et Adrien Peyre

UMR MOISA,Montpellier, France. Janvier 2005

The objective of this work is to identify, within Jordan's fresh fruit and vegetable commodity systems, the main technical and economical constraints, the possibilities for change and the corresponding stakes. To do that, the authors present successively the key-figures of the commodity systems, the international agreements within which these products are exchanged, a descrption of how the systems operate and some recommandations. Jordanian products, we observe, are less and less competitive, both on domestic and foreign markets. The reasons are numerous: water shortages and high prices, competition from neighbouring countries (specially through GAFTA), process of globalisation fostered by foreign multinational companies, highly exacting "new consumers" and an archaic marketing system (non-competitive wholesale markets, poor standardisation and lack of reference prices). Within this context, developping exportations towards European Union could only concern a very small fringe of producers. Having drawn this conclusion, the authors suggest that the French Ambassy in Amman re-deploys its efforts to assist more in improving the marketing of products and a modernisation of its mechanisms.

Full paper available at http://eumed-agpol.iamm.fr/html/publications/partners/jordanie%2041_ter.pdf