RETAILERS-AGRIBUSINESSES-PRODUCERS INTEGRATION AS A KEY FOR COMPETIVINESS IN MEXICO

By Rigoberto Acosta Tapiai

Presented at Pacific Food System Outlook (PFSO) 9th Annual Forecasters Meeting. May 10-13, 2005. in Kunming, China.

Abstract

Mexico´s economic liberalization process has allowed substantial increases in trade, transforming Mexican agriculture production, food distribution and retailing. Currently, there are more than 4,000 self-service stores in Mexico, stimulating retail chain's competitiveness. This paper describes changes in the profile of the Mexican consumers in order to improve the understanding of retailers' response to consumer behavior. The retail market and its challenges are analyzed with an emphasis on suppliers. This analysis highlights the integration efforts of both private and public sectors in order to stimulate competitiveness within the retail chain.

Available for download at www.pecc.org/food/papers/2005-2006/Mexico/mexico-paper.pdf

Presentation available at www.pecc.org/food/papers/2005-2006/Mexico/mexico-presentation.ppt