Supermarkets, Wholesalers, and Tomato Growers in Guatemala
by Ricardo Hernández, Thomas Reardon and Julio Berdegué
The article shows that in a comparison between supermarket channels (working via dedicated wholesalers) and traditional channels, farmers selling to supermarkets tend to be in the upper-end of the "small farmer" category (whereas the traditional-channel growers are in the lower-end), have more capital (in particular, irrigation, which allows them to supply all year and attain greater productivity and consistency), and are much more specialized in commercial horticulture in general and in tomatoes in particular, as compared to the traditional farmers. While they have higher yields, they also have higher input use, including use of chemicals.