Article published by Céline Bignebat, Ahmet Ali Koç, Sylvaine Lemeilleur. Agricultural Economics Volume 40 (November 2009)

Abstract : A wide range of empirical studies show the extent to which the rise of supermarkets in developing countries transforms domestic marketing channels. In many countries, the exclusion of small producers from so-called dynamic marketing channels (that is, remunerative ones) has become a concern. Based on data collected in Turkey in 2007 at the producer and the wholesale market levels, we show that intermediaries are important to understanding the impact of downstream restructuring (supermarkets) on upstream decisions (producers).

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by Sylvaine LEMEILLEUR and Selma TOZANLIA

Abstract

The rapid growth of supermarkets in Turkey during these recent years could offer new marketing opportunities for producers, in particular for fresh fruits and vegetables (FFV) supply, for which proximity may be a source of better freshness quality (Dries and al., 2004). Moreover FFV growing could increase significantly farmers' income with intensive production systems since a majority of producers in Turkey are very small landholders. Thus, FFV sector is a highly relevant subject to study as the paper focuses specifically on market access of small producers.