by Sylvaine LEMEILLEUR and Selma TOZANLIA

Abstract

The rapid growth of supermarkets in Turkey during these recent years could offer new marketing opportunities for producers, in particular for fresh fruits and vegetables (FFV) supply, for which proximity may be a source of better freshness quality (Dries and al., 2004). Moreover FFV growing could increase significantly farmers' income with intensive production systems since a majority of producers in Turkey are very small landholders. Thus, FFV sector is a highly relevant subject to study as the paper focuses specifically on market access of small producers.